The City of New Westminster commissioned us to design wayfinding and signage as part of an update to an existing multi-level riverside parking lot. The parkade was formerly lacked clear directional signage and didn’t reflect the updates to the surrounding area. Along with suspended and post-mounted vehicular signage, the parkade signage now employs painted structural and ground surfaces as opportunities to guide visitors toward area amenities. Designed to be affordable and bold, industrial-styled stenciled typography calls to mind the city’s waterfront heritage. The three colour palette coordinates with traffic markings, keeping the approved simple, unique to New West, and clear.