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VICTORIA CITYWIDE WAYFINDING

We created City of Victoria’s citywide wayfinding strategy to help guide visitors and locals around the city on foot and bicycle. The process was part of a public realm design guideline development project and incorporated a robust public and stakeholder engagement process. The work is a first of its kind as it incorporates placenaming granted by the Lekwungen First Nation.

The system is built upon best practices in wayfinding including progressive disclosure—only telling what can be remembered in next few steps—legibility, consistency, and naturally, a sense of beauty in the public realm.

Highly consultative, the work includes coordination of information from a variety of civic departments, BC Transit, MOTI, Greater Victoria Harbour Authority and many neighbourhood groups.

Client: City of Victoria
Location: Victoria, BC
Landscape Architecture: PWL Partnership
Scope: Community engagement, wayfinding strategy, signage design, phased guidelines for implementation

Features include custom graphic maps which are located “heads up” for easy reference to the physical surroundings. This is helpful for most people who find the mental geometry of flipping maps to match the landscape challenging.

Raised lettering and the emblem of a dogwood blossom grace the sides of the map pylons as a nod to British Columbia iconography and the maritime heritage character of the city.

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