Challenges in creating signage including being legible across large expanses of parking areas, connect spaces along enormous ship-building structures, and be visible to large truck traffic.

Our approach was to lean heavily on the brand colour of red which stands out so well against concrete and asphalt, and incorporate internal illumination into the signage. A signature gateway sign element greets traffic at the entry point. With the form derived from the bow of a ship, plowing into the surrounding grass planting, the gateway sign forms a point of pride, welcoming pedestrians and people in vehicles alike.