FISHERMAN’S WHARF WAYFINDING SYSTEM
Our team prepared a signage strategy for four tourist-focused sites in downtown Victoria, including Fisherman’s Wharf. Part of a robust process of stakeholder engagement, the work was developed to both encourage visitation to the commercial site and create clear guidelines for safety and behaviour.
Client: Greater Victoria Harbour Authority
Location: Victoria, BC Scope: Wayfinding and signage strategy, stakeholder engagement, phased construction process
Our approach was to use simple, time-tested materials that would withstand the tough marine environment and be easily and affordably replaced if they became out of date or damaged.
The drawings include detailed specifications for sign and hardware assembly as well as clear relationships of one graphic element to another for a consistent approach to information across the other three tourist-related sites in the GVHA jurisdiction.
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